AT&T:
The average business receives over 100 calls per day, and 75% of all calls are placed on-hold for 45 seconds or longer resulting in hundreds of hours of hold time per year.
U.S. West Communications:
Providing information on-hold results in a 45% increase in caller retention (wait on-hold longer), and a 20% increase in requests for additional products and services mentioned on-hold.
Sales and Marketing Management Magazine:
88% of callers prefer on-hold messages versus dead silence or radio, and 16-20% of callers made a purchasing decision based on information they heard while on-hold.
Your On-Hold audience is:
» QUALIFIED- They already called you!
» CAPTIVE- They are waiting to be served!
» RECEPTIVE- You have their undivided attention!
» INTERESTED- You peaked their attention!
» INVOLVED- Let them in on a Special or Unique Service! |
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