More than 70% of business calls are placed on hold. Average hold time is 30 to 45 seconds. 30% of callers placed on hold hang up, and 1 in 3 of those never call back.
-- AT&T Study
90% of callers on hold with silence will abandon their calls in less than one minute.
Callers with music on hold will stay on the line thirty seconds longer than with silence.
Callers with information on hold will stay on the line for up to three minutes longer.
-- North American Telecom
Providing information on hold results in:
A 40% increase in retention of callers on hold
A 15% increase in inquiries
A 12% direct increase in requests for products and services mentioned on hold.
--Telemarketing Magazine
The average executive spends 17 minutes per day on hold. - Office Team Survey
The average person spends 60 hours per year on hold. -CNN Survey
88% of callers prefer on hold messages over silence. -Cellular Marketing Magazine
Your On-Hold audience is:
» QUALIFIED- They already called you!
» CAPTIVE- They are waiting to be served!
» RECEPTIVE- You have their undivided attention!
» INTERESTED- You peaked their attention!
» INVOLVED- Let them in on a Special or Unique Service! |
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